Swecare is inviting those, who are involved in projects with Ukraine, planning on doing business on the Ukrainian market, or perhaps simply want to know more about the resillient people of Ukraine, to join the webinar "How to Understand Ukrainians: A Cross-Cultural Perspective".

This engaging and thought-provoking webinar will be featured by Maryna Starodubska, author of the book “How to Understand Ukrainians: A Cross-Cultural Perspective”.

Maryna will provide valuable insights and a sociological perspective on Ukrainian culture and mindset, answering questions such as:

1. Key values for Ukrainians.
2. Social and institutional trust - attitudes toward the state, corruption, media, and the basis of social capital.
3. Ukraine - Sweden - similarities and uniqueness of each culture.
4. Leadership, teamwork, feedback.
5. Competition or cooperation, follow rules or break them, achievements or kindred spirits - the peculiarities of forming professional relationships.

Join us in this session to deepen your own understanding on similarities and differences in business culture between our two countries. We are sure the session will highlight some good examples that can strengthen your relationships with stakeholders in Ukraine.

Date: Thursday, March 06, 2025

Time: 14:00 - 15:00 CET (15:00 - 16:00 Kyiv time)

Free for Swecare members. For non-members 395 SEK excl. VAT.

Please register via the link

For more information: kateryna.pavelko@swecare.se or ana.flanagn@swecare.se